Our engagement with Axiaware included:

• Naming & Brand Design
• Marketing Planning
• Message Development
• Web Design
• Online Advertising
• Social Media Campaign
• Content Development

A successful boutique software development firm serving large financial institutions, Axiaware was formerly known as JX2 Professional Software Services. Despite a record of superior performance for a highly regarded client, they were failing to generate leads elsewhere in the overcrowded software development market. With no in-house marketing resources they decided to engage with Eidos to develop a strategic plan and manage a lead-generation campaign.

Eidos conducted in-depth research into the software development market, including an analysis of the competitive landscape and interviews with senior decision makers. It was revealed that the company had low visibility and almost no one understood what they did. However, an opportunity to target several verticals within the financial services market was identified.

Eidos recommended a re-branding, including a name change, all new positioning and messaging, a new website and a highly targeted marketing campaign. Eidos assembled an experienced, highly talented team, which, with Eidos oversight and direction, produced the Axiaware corporate identity, website and search engine marketing program over a 4 month period – on time and on budget.

Following the site's launch, Eidos is driving leads through sophisticated networking strategies, media outreach and digital marketing techniques, such as blogging, social media marketing and search marketing. The Axiaware website started to generate high value leads almost immediately, while attaining far greater visibility to the financial services market nationally and even inspired a serious acquisition offer in the same month as launch.

Learn more at